
Petey, our Founder, President and Chief Coconut has been an entrepreneur for over 38 years now. He believes that non-profit organizations can best fund and accomplish their intended long-term objectives by operating more like for-profit businesses – not charities.
With that in mind, he created the StarFish Organization, to serve as the social network for his TahitiPetey Foundation, and structured it as a for-profit business in the making to manage and build-out its value-based member services and benefits program, including its StarFish SandDollar$ loyalty program.
Petey felt that if our members are going to help us build our global membership platform, they should have the ability to share in its success, so look for the StarFish Organization stock to go public on the OTC or TSX Venture one day soon. Our plan calls for our members or the public to own over 60% of our equity by 2012. The Foundation will own the Balance.
With that in mind, he created the StarFish Organization, to serve as the social network for his TahitiPetey Foundation, and structured it as a for-profit business in the making to manage and build-out its value-based member services and benefits program, including its StarFish SandDollar$ loyalty program.
Petey felt that if our members are going to help us build our global membership platform, they should have the ability to share in its success, so look for the StarFish Organization stock to go public on the OTC or TSX Venture one day soon. Our plan calls for our members or the public to own over 60% of our equity by 2012. The Foundation will own the Balance.
Yes, it sounds a bit crazy, but there is money to be made by doing social good! Petey intends to showcase just how that is possible by empowering and compensating our Digital Activists to address a common global issue – the need to heal our oceans in a collaborative effort and thereby effect real change, while earning a profit.
In short, the StarFish organization will become the exclusive fundraiser and our Digital Activists (members) will serve as the global public relations team for the Foundation. The good news is we will pay them in SandDollar$, our social currency, for helping us do both.
Everything we do at StarFish, will be directed at promoting the Foundation efforts to increase awareness of the important ocean, marine life and Climate Change related issues by promoting their Clear Blue OCEANS initiative. That is the core program and message platform we WILL communicate to effect change.
The StarFish Organization's call to action and exclusive SandDollar$ membership loyalty program will appeal to all ages and attract millions of new members from existing social web sites in time, thereby exponentially increasing awareness of the issues. However, it will not happen overnight!
It will take the next few months to just bring all of the features and proposed programs online. By May 2010 we hope to have them ready for you, and appreciate you joining us at the start of this journey. Having a growing membership base is the first step in building a viable long-term online platform and driving us forward. Without members we will surely fail.
Of course, the most exciting part of being a member, is that all of them will participate in one of the most exciting and innovative new membership loyalty programs ever, our StarFish SandDollar$ program that will offer our members substantial free travel values. Therein lies the business model and opportunity.
We believe that once members understand the power and value of our SandDollar$ program, the majority of our free members will upgrade to become a paying FoundersClub member ($25 per month) or our exclusive Diamond ReefShark members ($50 per month) to earn them faster and increase their travel values.
Our paying members monthly dues are the lifeblood of not just our SandDollar$ program, they help fund the three (3) Foundation core programs and projects. Of the total monthly fees collected, (70%) are allocated by our members directly to the projects they wish to support. Our SandDollar$ travel fund receives 15% to buy more travel awards, StarFish receives 10% to manage its operations, and the Foundation receivces 5% to help fund its administration.
In exchange, our paying members will earn SandDollar$ in greater amounts for watching our videos and those of our Travel Partners, as well as access unique travel awards like sailing vacations, which are not available to free members. Petey refers to this as the StarFish Economy, one that pays our members for their help, but rewards those who support and make it all work with added earnings and value.
To accomplish all this, of course, it will take lots of money, and that is why Petey has elected to structure the StarFish Organization as a public company before even launching. Our funding partners will be providing $10 million in capital to help us build-out our site and programs. The goal is to make us a leading social site that rewards its members, while helping do some social good at a profit.
Some will disagree with his approach, but this funding will help us market and enhance our web site, and develop the SandDollar$ earning and redemption platform that will drive membership forward, plus attract quality Travel Partners.
In short, the StarFish organization will become the exclusive fundraiser and our Digital Activists (members) will serve as the global public relations team for the Foundation. The good news is we will pay them in SandDollar$, our social currency, for helping us do both.
Everything we do at StarFish, will be directed at promoting the Foundation efforts to increase awareness of the important ocean, marine life and Climate Change related issues by promoting their Clear Blue OCEANS initiative. That is the core program and message platform we WILL communicate to effect change.
The StarFish Organization's call to action and exclusive SandDollar$ membership loyalty program will appeal to all ages and attract millions of new members from existing social web sites in time, thereby exponentially increasing awareness of the issues. However, it will not happen overnight!
It will take the next few months to just bring all of the features and proposed programs online. By May 2010 we hope to have them ready for you, and appreciate you joining us at the start of this journey. Having a growing membership base is the first step in building a viable long-term online platform and driving us forward. Without members we will surely fail.
Of course, the most exciting part of being a member, is that all of them will participate in one of the most exciting and innovative new membership loyalty programs ever, our StarFish SandDollar$ program that will offer our members substantial free travel values. Therein lies the business model and opportunity.
We believe that once members understand the power and value of our SandDollar$ program, the majority of our free members will upgrade to become a paying FoundersClub member ($25 per month) or our exclusive Diamond ReefShark members ($50 per month) to earn them faster and increase their travel values.
Our paying members monthly dues are the lifeblood of not just our SandDollar$ program, they help fund the three (3) Foundation core programs and projects. Of the total monthly fees collected, (70%) are allocated by our members directly to the projects they wish to support. Our SandDollar$ travel fund receives 15% to buy more travel awards, StarFish receives 10% to manage its operations, and the Foundation receivces 5% to help fund its administration.
In exchange, our paying members will earn SandDollar$ in greater amounts for watching our videos and those of our Travel Partners, as well as access unique travel awards like sailing vacations, which are not available to free members. Petey refers to this as the StarFish Economy, one that pays our members for their help, but rewards those who support and make it all work with added earnings and value.
To accomplish all this, of course, it will take lots of money, and that is why Petey has elected to structure the StarFish Organization as a public company before even launching. Our funding partners will be providing $10 million in capital to help us build-out our site and programs. The goal is to make us a leading social site that rewards its members, while helping do some social good at a profit.
Some will disagree with his approach, but this funding will help us market and enhance our web site, and develop the SandDollar$ earning and redemption platform that will drive membership forward, plus attract quality Travel Partners.
Petey attempted to do much of this on his own the past several years, but in today's harsh economic environment, its all but impossible to fund a venture like he has developed alone. It was time to bring in the big guns (the money) to make the StarFish Organization what Petey has envisioned, and at the same time build a Company that our members can participate in from an investment standpoint.
We're not saying we will be the next Google here, but wouldn't you have loved to be in the delivery room when that baby was born? Sure you would! Well, as a member you will be in the delivery room here with us as we launch a truly unique and exciting new way to fund a number of socially driven Foundation projects, offset our own travel costs and even make a profit. More on this will be available to our members only, so join now!
The world's oceans and marine life are in serious trouble, and we MUST take immediate action to bring the world together to address this issue. Not just because ocean plastic pollution kills over a million sea birds a year, or 100,000 marine animals, mankind kills a hundred million sharks a year, but to preserve our largest natural food resource – the oceans themselves that have been all but over-fished to extinction levels.
That is what the Foundation is all about, and the StarFish Organization will be our exclusive Partner in that effort. We wanted you to know that, where we are heading, what we are thinking, and thank you again for joining us in the early phase of building a new global organization.
The world's oceans and marine life are in serious trouble, and we MUST take immediate action to bring the world together to address this issue. Not just because ocean plastic pollution kills over a million sea birds a year, or 100,000 marine animals, mankind kills a hundred million sharks a year, but to preserve our largest natural food resource – the oceans themselves that have been all but over-fished to extinction levels.
That is what the Foundation is all about, and the StarFish Organization will be our exclusive Partner in that effort. We wanted you to know that, where we are heading, what we are thinking, and thank you again for joining us in the early phase of building a new global organization.
Who knows, we may just become the next environmental success story of our time! Join the StarFish OrganizationSandDollar$ today, the first 5,000 members earn a 250,000 bonus, in addition to other bonuses.



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